{"id":6290,"date":"2020-01-28T13:00:33","date_gmt":"2020-01-28T13:00:33","guid":{"rendered":"https:\/\/aroomiturundus.ee\/?page_id=1728"},"modified":"2024-06-03T14:31:13","modified_gmt":"2024-06-03T14:31:13","slug":"uuringud","status":"publish","type":"page","link":"https:\/\/scent.lv\/et\/uuringud\/","title":{"rendered":"L\u00f5hnauuringud"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”Hero” _builder_version=”4.24.3″ _module_preset=”default” background_color=”#f4f4f4″ background_color_gradient_direction=”90deg” background_enable_image=”off” background_size=”initial” background_position=”bottom_right” background_blend=”overlay” custom_padding=”75px||75px||true|false” custom_padding_tablet=”” custom_padding_phone=”60px||60px||true|false” bottom_divider_style=”wave” bottom_divider_color=”#FFFFFF” bottom_divider_height=”30px” border_style_bottom=”outset” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” text_text_color=”#2e3236″ header_font=”|800|||||||” header_text_align=”center” header_text_color=”#2e3236″ header_font_size=”45px” header_letter_spacing=”4px” header_line_height=”1.2em” custom_margin=”||5px|||” header_font_size_tablet=”” header_font_size_phone=”26px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

TEADUS JA UURINGUD<\/h1>\n

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Teadus, mis v\u00f5imendab elamusi<\/h2>\n

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L\u00f5hnaturunduses kasutame aju reaktsiooni l\u00f5hnale, et alateadlikult suhelda kliendi meeltega.<\/p>\n

M\u00e4gede viisi on uuringuid l\u00f5hna, emotsioonide ja l\u00f5hnaturunduse kohta.\u00a0 Kuid et t\u00f5eliselt m\u00f5ista, milleks l\u00f5hnaturundus v\u00f5imeline on, pead m\u00f5istma l\u00f5hnaga seotud teadust. Mida rohkem Sa seda m\u00f5istad, seda rohkem soovid l\u00f5hna enda ettev\u00f5tte heaks t\u00f6\u00f6le panna.<\/p>\n

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Nobeli preemiaga p\u00e4rjatud l\u00f5hnauuring<\/h2>\n

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1991. aastal avaldati l\u00f5hnaalane uuring Richard Axel\u2019i and Linda Buck\u2019i poolt, mis oli teaduses t\u00e4ielik l\u00e4bimurre ja mis p\u00e4rjati ka Nobeli preemiaga<\/a>. Nad paljastasid uuringuga, kuidas me tunnetame maailma l\u00f5hnade kaudu.<\/p>\n

Nad uurisid kuidas me t\u00e4psemalt l\u00f5hnu tajume, kuidas aju t\u00f5lgendab l\u00f5hna unikaalseteks l\u00f5hnaeelistusteks ja kuidas l\u00f5hn m\u00f5jub k\u00e4itumisele. Nagu Axel on selgitanud: \u201eV\u00e4lismaailma k\u00fclluslikkus peab ajus olema esindatud lihtsalt n\u00e4rvi\u00fchikute kollektsioonina.\u201c<\/p>\n

Axel ja Buck olid \u0161okeeritud oma avastustest. Nende t\u00f6\u00f6 leidis, et me tunneme l\u00f5hna v\u00e4hemalt 1 000 retseptori abil. Hea v\u00f5rdlus on n\u00e4gemine: silmas on vaid 3 retseptorit v\u00e4rvide eristamiseks.<\/p>\n

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Haistmismeelel on unikaalne \u00fchendus m\u00e4lestuste ja emotsioonidega<\/h2>\n

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Kui l\u00f5hn on tuvastatud haistmismeele poolt, liigub selle signaal edasi ajuosadesse, mis reguleerivad m\u00e4lestusi ja emotsioone. Teiste meeleelundite poolt tajutava t\u00f6\u00f6tlemine toimub aga vaid l\u00e4bi talamuse.<\/p>\n

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\u201eUnikaalne l\u00f5hn suudab selgelt esile kutsuda m\u00e4lestusi lapsep\u00f5lvest v\u00f5i luua emotsionaalseid momente hilisemas elus.\u201d<\/p>\n

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RICHARD AXEL M.D.<\/b><\/p>\n

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Kliendid otsivad emotsionaalseid elamusi<\/h2>\n

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Uuringud n\u00e4itavad selgelt, et l\u00f5hnadel on v\u00f5ime m\u00f5jutada meie emotsionaalset seisundit. Kuid mida see ettev\u00f5tete jaoks t\u00e4hendab?<\/p>\n

Uuringutest selgub, et kliendid otsivad emotsionaalseid elamusi. Harvard Business Review on leidnud uuringuga<\/a>, et br\u00e4ndiga emotsionaalset sidet hoidvad kliendid on 52% v\u00e4\u00e4rtuslikumad v\u00f5rreldes nendega, kes on lihtsalt rahulolevad.<\/p>\n

Korea Yonsei \u00dclikooli uuring<\/a> j\u00f5udis sarnasele tulemusele. Nad leidsid, et klientide emotsioonide juhtimine aitab parendada br\u00e4ndi kuvandit ja m\u00f5jutab seda, milline on meie hoiak br\u00e4ndi suhtes.<\/p>\n

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\u201eEmotsionaalset seotud kliendid on 52% v\u00e4\u00e4rtuslikumad v\u00f5rreldes nendega, kes on lihtsalt rahulolevad.\u201d<\/p>\n

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HARVARD BUSINESS REVIEW <\/b><\/p>\n

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Emotsioonid kontrollivad meie otsuseid rohkem kui me ise seda tajume\u2026 <\/h2>\n

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Emotsioonid on inimk\u00e4itumise alustalaks.\u00a0 Iowa meditsiinikolled\u017ei neuroloogia osakond uuris emotsioonide olulisust meie igap\u00e4evasele otsustamisv\u00f5imele. See murranguline uuring<\/a> viis neid inimesteni, kellel on emotsioonidega tegelev ajuosa kahjustatud. Katsealustel paistis olevat tavap\u00e4rane ajutegevus, nad lihtsalt ei tajunud emotsioone.<\/p>\n

Kuid uurijad leidsid midagi huvitavat: k\u00f5ikidel katsealustel oli raskusi otsuste langetamisega. Teades, et nad peavad valiku tegema, n\u00e4iteks kana v\u00f5i kala s\u00f6\u00f6mise vahel – nad ei suutnud \u00fchte v\u00f5i teist valida.<\/p>\n

See t\u00f6\u00f6 n\u00e4itab selget sidet emotsioonide ja otsuste langetamise vahel. Kui kliendil on vaja teha ostuotsust, siis tugev emotsionaalne side v\u00f5ib saada otsustavaks, millise toote v\u00f5i teenuse ta valib.<\/p>\n

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L\u00f5hnaturunduse testimine<\/h2>\n

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Teadlased teavad, et l\u00f5hn loob ajju t\u00e4hendusrikkust. Ja uuringud selgelt n\u00e4itavad, et emotsioonide kaasamine on oluline kliendiga tugevama sideme saavutamiseks. Kuid paljud teadlased on sukeldunud veelgi s\u00fcgavamale l\u00f5hna, emotsioonide ja kliendik\u00e4itumise uuringutesse.<\/p>\n

Martin Lindstrom, keda peetakse \u00fcheks maailma parimaks br\u00e4ndingueksperdiks ja kes on n\u00e4iteks valitud ka ajakirja Time TOP 100 m\u00f5jukaima<\/a> inimese hulka t\u00e4nu oma laialdastele br\u00e4ndingu alastele uuringutele: \u201eK\u00f5ikide meie meelte poolt tajutava hulgast on l\u00f5hn k\u00f5ige m\u00f5juv\u00f5imsam.”<\/p>\n

\u00dcks tema uuringutest leidis, et mida rohkem kliendi meeli kaasata, seda suurem meeleline m\u00e4lestus kliendile j\u00e4\u00e4b. Ja mida suurema meelelise m\u00e4lestuse klient seostab br\u00e4ndiga, seda\u00a0tugevam on side ettev\u00f5tte ja kliendi vahel.<\/strong><\/p>\n

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\u201eK\u00f5ikide meie meelte poolt tajutava hulgast on l\u00f5hn k\u00f5ige m\u00f5juv\u00f5imsam.\u201d<\/p>\n

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MARTIN LINDSTROM\u00a0 |\u00a0<\/b>BR\u00c4NDIGUEKSPERT<\/p>\n

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Kuid Lindstrom ei ole ainus, kes on uurinud l\u00f5hna m\u00f5ju kliendik\u00e4itumisele. Uuringuid on l\u00e4bi viidud v\u00e4ga paljudes erinevates keskkondades ja tegevusaladel.<\/p>\n

Uuringute h\u00e4mmastama panevad tulemused n\u00e4itavad, et l\u00f5hn v\u00f5ib m\u00f5jutada meie taju ja k\u00e4itumist allj\u00e4rgnevalt:<\/p>\n

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L\u00f5hnaalane magistrit\u00f6\u00f6 ScentAiri l\u00f5hnadega Tallinna Meremuuseumis<\/strong><\/h3>\n

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Tartu \u00dclikooli magistrit\u00f6\u00f6 k\u00e4igus viidi l\u00e4bi v\u00e4liuuring<\/a> selle kohta, kuidas l\u00f5hnad v\u00f5ivad m\u00f5jutada liikumist ruumis. Uuringus leiti l\u00f5hna positiivne efekt \u00fcle\u00fcldisele kliendik\u00e4itumisele ja muuseumi k\u00fclastusest tekkinud rahulolule. L\u00f5hnastatavas alas n\u00e4iteks m\u00e4rgatav arv inimesi aeglustasid sammu ja isegi peatusid ning viibisid kauem aega. Paarikaupa ja v\u00e4iksemates gruppides liikuvad inimesed paljudel juhtudel peatusid m\u00f5neks ajaks, et \u00fcksteisega r\u00e4\u00e4kida, lahkumata l\u00f5hnastatud alast. \u00dcksinda liikuvad muuseumik\u00fclastajad tegid l\u00f5hnastatud alal viibides rohkem pilte, uurisid kauem v\u00e4ljapanekuid v\u00f5i lihtsalt j\u00e4id pikemaks ajaks ringi vaatama.Nad r\u00f5hutasid oma tulemuste v\u00e4\u00e4rtuse rakendamise v\u00f5imalust kaupluseruumides v\u00f5i mis tahes teises keskkonnas.<\/p>\n

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Br\u00e4ndi tajumine<\/strong><\/h3>\n

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Hotellides l\u00e4bi viidud uuring<\/a> leidis, et l\u00f5hn m\u00f5jutab rohkem k\u00fclastajate hinnanguid, kui hotelli infrastruktuur, toit ja personali k\u00e4itumine. Uuringust saab ka l\u00fchi\u00fclevaate teadusajakirja ScienceDaily portaalist<\/a>.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.3″ _module_preset=”default” width=”65%” max_width=”65%” custom_margin=”-35px|auto|65px|auto||” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” text_font=”Futura LT Book||||||||” text_font_size=”30px” text_letter_spacing=”4px” text_line_height=”1.2em” header_font=”Futura LT Book|700|||||||” header_font_size=”37px” header_2_font=”Futura LT Book|700|||||||” header_2_font_size=”30px” header_2_letter_spacing=”1px” header_3_font_size=”30px” header_3_letter_spacing=”1px” custom_margin=”||17px|||” global_colors_info=”{}”]<\/p>\n

Br\u00e4ndi m\u00e4letamine<\/strong><\/h3>\n

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Rutgersi \u00fclikoolis l\u00e4bi viidud kahe uuringu<\/a> eesm\u00e4rk oli teha kindlaks, kas \u00fcmbritsev l\u00f5hn v\u00f5ib parandada br\u00e4nditoodete meeldej\u00e4\u00e4mist. M\u00f5lemad uuringud j\u00f5udsid samade tulemusteni. \u00dcmbritsev l\u00f5hn parandab nii tuttavate kui ka v\u00f5\u00f5raste b\u00e4rndide meeldej\u00e4\u00e4mist ja \u00e4ratundmist.<\/p>\n

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\u00dcldine kliendikogemus<\/strong><\/h3>\n

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P\u00e4rast suitsetamise keelustamist baarides ja klubides selgus, et sigaretil\u00f5hn varjas tegelikult enamikus \u00f6\u00f6klubides teisi ebameeldivaid l\u00f5hnu. Teadlased arvasid, et \u00fcmbritseva keskkonna l\u00f5hnastamine v\u00f5ib aidata parandada klubi \u00f5hkkonda. Lisaks sellele aitaks see klubil konkurentidest eristuda. Teadlased viisid l\u00e4bi v\u00e4liuuringu<\/a> kolmes tantsuklubis, mille k\u00e4igus uuriti \u00fcmbritseva l\u00f5hna m\u00f5ju. Tulemused n\u00e4itasid, et \u00fcmbritsev l\u00f5hn parandas m\u00e4rkimisv\u00e4\u00e4rselt k\u00fclaliste klubikogemust. See t\u00f5i ka rohkem klubik\u00fclastajaid tantsup\u00f5randale!<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.3″ _module_preset=”default” width=”65%” max_width=”65%” custom_margin=”-35px|auto|65px|auto||” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” text_font=”Futura LT Book||||||||” text_font_size=”30px” text_letter_spacing=”4px” text_line_height=”1.2em” header_font=”Futura LT Book|700|||||||” header_font_size=”37px” header_2_font=”Futura LT Book|700|||||||” header_2_font_size=”30px” header_2_letter_spacing=”1px” header_3_font_size=”30px” header_3_letter_spacing=”1px” custom_margin=”||17px|||” global_colors_info=”{}”]<\/p>\n

Klientide reaktsioon toodetele ja jaem\u00fc\u00fcgikeskkondadele<\/strong><\/h3>\n

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L\u00f5hna m\u00f5ju kohta jaem\u00fc\u00fcgikeskkonnas on tehtud m\u00e4rkimisv\u00e4\u00e4rseid uuringuid. Enamik uuringuid on leidnud tugeva seose l\u00f5hna ja klientide ostlemisviisi vahel. \u00dcks uuring<\/a> kinnitas, et meie emotsionaalne reaktsioon l\u00f5hnadele on see, mis tegelikult vallandab jaekaubanduses kasutatava l\u00f5hna m\u00f5ju.<\/p>\n

On t\u00f5estatud, et l\u00f5hn hoiab kliente kauem kauplustes. L\u00f5hn parandab klientide toodete ja kauplustega seotud tajukogemust. L\u00f5hn isegi julgustab raha kulutama. Vaatamata l\u00f5hna m\u00f5\u00f5detavale m\u00f5jule n\u00e4itas uuring<\/a>, et v\u00e4hem kui 10% k\u00fcsitletud ostlejatest olid l\u00f5hna kasutamisest teadlikud.<\/p>\n

J\u00e4rgnevas Iowa osariigi \u00fclikoolis l\u00e4bi viidud uuringus<\/a> m\u00f5\u00f5deti, kuidas \u00fcmbritsev l\u00f5hn m\u00f5jutab klientide reaktsiooni toodetele. Tulemused n\u00e4itasid, et keskkonda sobiv l\u00f5hn parandas klientide suhtumist testitavasse tootesse ja suurendas nende ostmiskavatsust.<\/p>\n

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Meeleolu reguleerimine<\/strong><\/h3>\n

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Teadlased viisid l\u00e4bi uuringu<\/a>, mis hindas, kui h\u00e4sti suudab lavendli- ja rosmariinil\u00f5hn reguleerida inimeste meeleolu p\u00e4rast \u00e4revust tekitava \u00fclesande t\u00e4itmist. Nad leidsid, et nii lavendel kui ka rosmariin v\u00e4hendavad \u00e4revust k\u00f5rge stressiga olukordades.<\/p>\n

Ilmselgelt on l\u00f5hn ettev\u00f5tete jaoks v\u00e4\u00e4rtuslik t\u00f6\u00f6riist, mis v\u00f5imaldab neil klientidega kiiresti ja h\u00f5lpsalt kontakti luua.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”#ffffff” custom_padding=”0px||0px|||” bottom_divider_height=”60px” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” _builder_version=”4.16″ _module_preset=”default” width=”100%” custom_margin=”||||true|false” custom_padding=”54px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#56b2cb” divider_weight=”2px” _builder_version=”4.16″ _module_preset=”default” width=”15%” module_alignment=”center” custom_margin=”||-2px|||” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” text_font=”Futura LT Book||||||||” text_font_size=”30px” text_letter_spacing=”4px” text_line_height=”1.2em” header_font=”Futura LT Book|700|||||||” header_font_size=”37px” header_2_font=”Futura LT Book|700|||||||” header_2_font_size=”30px” header_2_letter_spacing=”1px” header_3_font_size=”30px” header_3_letter_spacing=”1px” custom_margin=”||17px|||” global_colors_info=”{}”]<\/p>\n

Selged tulemused, m\u00f5\u00f5detav kasu<\/strong><\/h3>\n

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Meie kliendid on viinud l\u00e4bi uuringuid, et hinnata oma investeeringut l\u00f5hnaturundusse. Nende avastused n\u00e4itasid, millist v\u00e4\u00e4rtust v\u00f5ite ScentAirilt oodata:<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.24.3″ _module_preset=”default” custom_padding=”||30px||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/scent.lv\/wp-content\/uploads\/2020\/01\/roi1.png” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/scent.lv\/wp-content\/uploads\/2020\/01\/roi2.png” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/scent.lv\/wp-content\/uploads\/2020\/01\/roi3.png” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|off|off” _builder_version=”4.24.3″ _module_preset=”default” custom_padding=”0px||10px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” text_font=”Futura LT Book|700|||||||” text_text_color=”#2e3236″ text_font_size=”25px” global_colors_info=”{}”]<\/p>\n

T\u00e4ida vorm, et saada oma ettev\u00f5tte jaoks kohandatud l\u00f5hnaturundusstrateegia:<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|on|on” _builder_version=”4.24.3″ _module_preset=”default” custom_padding=”0px||10px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.24.3″ _module_preset=”default” width=”90%” max_width=”90%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” text_font=”Futura LT Book|700|||||||” text_text_color=”#2e3236″ text_font_size=”30px” text_line_height=”1.3em” global_colors_info=”{}”]<\/p>\n

T\u00e4ida vorm, et saada oma ettev\u00f5tte jaoks kohandatud l\u00f5hnaturundusstrateegia:<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|off|off” _builder_version=”4.24.3″ _module_preset=”default” background_color=”#373e45″ width=”50%” max_width=”50%” module_alignment=”center” custom_margin=”||20px||false|false” custom_padding=”0px||20px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.24.3″ _module_preset=”default” background_color=”#373e45″ max_width=”80%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_contact_form email=”info@scent.lv, martin@aroomiturundus.ee” success_message=”T\u00e4name! V\u00f5tame Teiega esimesel v\u00f5imalusel \u00fchendust!” submit_button_text=”SAADA” _builder_version=”4.19.5″ _module_preset=”default” _unique_id=”c3e9b2c8-c842-4039-8826-3f54b487f46b” form_field_background_color=”#373e45″ form_field_text_color=”#FFFFFF” form_field_focus_background_color=”RGBA(255,255,255,0)” form_field_focus_text_color=”#FFFFFF” form_field_custom_margin=”0px||20px||false|false” form_field_custom_padding=”10px|5px|10px|5px|false|false” captcha_text_color=”#FFFFFF” custom_button=”on” button_text_color=”#ffffff” button_border_width=”1px” button_border_radius=”51px” button_use_icon=”off” hover_enabled=”0″ border_color_all=”#FFFFFF” border_width_bottom=”1px” global_colors_info=”{}” sticky_enabled=”0″][et_pb_contact_field field_id=”Nimi” field_title=”Nimi*” _builder_version=”4.24.3″ _module_preset=”09d683cc-0c53-4298-9d8b-b77a9276d60b” form_field_background_color=”#373e45″ form_field_focus_background_color=”#373e45″ global_colors_info=”{}” 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TEADUS JA UURINGUDTeadus, mis v\u00f5imendab elamusiL\u00f5hnaturunduses kasutame aju reaktsiooni l\u00f5hnale, et alateadlikult suhelda kliendi meeltega. M\u00e4gede viisi on uuringuid l\u00f5hna, emotsioonide ja l\u00f5hnaturunduse kohta.\u00a0 Kuid et t\u00f5eliselt m\u00f5ista, milleks l\u00f5hnaturundus v\u00f5imeline on, pead m\u00f5istma l\u00f5hnaga seotud teadust. Mida rohkem Sa seda m\u00f5istad, seda rohkem soovid l\u00f5hna enda ettev\u00f5tte heaks t\u00f6\u00f6le panna.Nobeli preemiaga p\u00e4rjatud l\u00f5hnauuring1991. aastal […]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"yoast_head":"\nL\u00f5hnauuringud - Scent.lv<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scent.lv\/et\/uuringud\/\" \/>\n<meta property=\"og:locale\" content=\"et_EE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u00f5hnauuringud - Scent.lv\" \/>\n<meta property=\"og:description\" content=\"TEADUS JA UURINGUDTeadus, mis v\u00f5imendab elamusiL\u00f5hnaturunduses kasutame aju reaktsiooni l\u00f5hnale, et alateadlikult suhelda kliendi meeltega. 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